Data-Driven Insights: Understanding Employees Through Analytics, by Jonathan H. Westover PhD

Abstract: This explores how organizations can ethically leverage people analytics to enhance employee experience and business outcomes. It examines how data-driven insights from demographics, behaviors, sentiment analysis, performance metrics, and engagement indicators can reveal valuable patterns that inform strategic decisions about workforce management. While highlighting successful applications across various industries—from identifying turnover risks in specific age groups to optimizing team productivity through calendar management—the article emphasizes critical ethical considerations including data privacy, bias prevention, and transparent communication. The authors advocate for a balanced approach that treats analytics as one component of a human-centered workplace strategy, where employee well-being serves as the guiding principle rather than surveillance, ultimately suggesting that responsible people analytics can strengthen organizational performance by fostering connection, career development, and community.

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