12 - Connie Wurz (formerly Connie Wood), at SFO Museum design is everywhere

Today’s guest is Connie Wurz (formerly Connie Wood), Curator in Charge of Graphic Design at the SFO Museum—and someone whose work quietly shapes how millions of people experience art and information every day.

Connie’s design work isn’t just beautiful—it’s empathetic. It meets people where they are: in motion, in stress, in transit. Whether it’s a traveler sprinting to a gate or someone pausing for a quiet moment in an airport terminal, her contributions to exhibitions make space for curiosity and reflection.

In this conversation, we talk about storytelling through design, how to build for diverse audiences, and how all the details matter and design is EVERYWHERE.

Connie’s path—from her early love of photography, typography and wallpaper, to designing for one of the most unique museums in the world—is a masterclass in care, clarity, and creative leadership.

Let’s get into it.