The Bourbon Secondary: Killing the Culture or Keeping It Alive? | Ep. 124

The bourbon secondary market: love it or hate it, it’s not going anywhere. Some say it keeps rare bottles moving and rewards collectors. Others say it’s ruining drinking culture, pricing real fans out, and turning whiskey into Wall Street.
We dig into whether the secondary market is helping or hurting bourbon culture, what it means for casual drinkers, and if brands secretly love it.
What do you think, is flipping bottles killing the fun, or just part of the game now? Drop your take in the comments.

#bourbon #whiskey #secondarymarket

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