1. EachPod

Strategic PR for Independent Companies: How to Prepare for Interviews

Author
Heard Podcasts
Published
Wed 18 May 2022
Episode Link
https://arlansacademy.com/

Highlights from the conversation:

  • Read the journalist’s articles (1:18)
  • Check out their social media (1:38)
  • Listen to their podcasts (2:00)
  • Present something fresh (2:37)
  • Prepare a few quotable sentences (3:23)
  • Reference your preparation (4:04)
  • Just be yourself (4:40)
  • Don’t be transactional (5:16)
  • Respect the boundaries of a PR relationship (7:06)
  • Tips for video interviews (7:47)

Arlan's Academy is a free learning resource that allows you to hear from some of the brightest minds in the industry about a variety of topics. Check out more at arlansacademy.com. Brought to you by HireRunner.co.

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