Protecting Your Intellectual Property: Trademarks

Highlights from the conversation:

• Trademark myths (1:45)
• Creating your trademark (5:22)
• Filing active and inactive trademarks (8:15)
• Mistakes to avoid (9:51)
• What happens when you file your application (11:30)
• Refusals on the grounds of description (13:04)
• Benefits of trademarking (15:03)
• Additional trademark resources (16:45)

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