NCNN Ep4: Breaking the (Young) Collector Code: in Conversation with Hamish Greening

How do you create a new generation of life-long wine collectors and enthusiasts?

Hamish Greening knows how to find them and nurture them. Hamish is Private Client Specialist of Chelsea Vintners in London.

And he’s built a clientele of under-40 wine drinkers who are happy to spend £400+ on a single bottle of wine. 

In this fourth episode of New Consumers, New Narratives, Hamish reveals:

• What turns someone from a wine drinker into a wine collector;
• How there are plenty of women who want to be included — but who need to be invited in;
• The role of social media in the buying decisions of the young, cashed-up and curious; 
• Why trust needs to be earned in new ways; and
• Why dogs should be welcome at tastings

Hamish has all the insights into what the under-40 fine wine drinker is looking for, whether they’re based in London, the USA or Singapore.

This podcast series is part of a larger Areni Global research project. Subscribe to our newsletter to get access to our articles and publications: https://bit.ly/AreniNewsletter