E198. Sales 102: Elevator Pitches, Avatars & Audiences

Are you struggling with your sales strategies? Don’t know how to make an offer even if you believe what you’re selling is great? If you have something that can genuinely help someone, it's your responsibility to make an offer.

In this episode, April discusses the sales mindset, elevator pitches, avatars, and audiences. She provides a framework for crafting a compelling elevator pitch, essential when attending conferences or trade shows.

Listen in to learn how understanding your avatar allows you to recognize them quickly and tailor your pitch to their pain points, desires, and fears.

In This Episode You Will Learn:

• [02:45] How to manage your sales mindset, overcome ethical qualms, and deal with money blocks.

• [06:20] A framework for writing a clear and compelling elevator pitch and delivering it with conviction.

• [10:00] The components of an elevator pitch framework and why it should answer why it matters.

• [13:50] How understanding your ideal avatar can help you recognize and convert potential clients.

• [20:07] The importance of niching down to speak effectively to your primary audience.

• [21:55] The value of creating free content for your tertiary audience but mostly focusing on serving your primary audience.

Quotes:

• “People do not have to believe what you say, but they do need to believe that you believe what you say.”- April [08:36]

• “If you need to say your elevator pitch to someone and then explain it afterward, it still needs some work.”- April [13:40]

• “The more you can know about your avatar, the better you can talk to them.”- April [21:01]

Want help with your Goals and Productivity?

Interested in learning more about crushing Goals and Procrastination - getting more done in less time? Would you like to connect with April live? We are hosting a live FREE virtual event. You should be there, all the cool kids are and so should you. www.pivot-me.com/event

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