What's Up With First Amendment Auditing Videos At Dispensaries?

It's a conspiracy, but I can't figure out what it is?????????

It seems that most customers are embarrassed or don't want to get caught on camera making a weed purchase. I understand both sides. I don't like people to be in my business. On the other side these are adults, if your ashamed to do something in public, you either need to figure out how to get it delivered or stop.