Microplastics are the new asbestos, with Adam Root of Matter.

Remember in the mid 2010s when we were all talking about microplastics in things like face creams, and brands were making a big deal about being micro-bead free? Well although the media attention has gone away, the problem of microplastics has definitely not. Adam Root is the founder and CEO of Matter., which is tackling the problem of microplastics head on at one if its key sources—your washing machine.

Matter. has just raised $10 million, with participation from big names like Leonardo DiCaprio, Ashton Kutcher, and the Walton family (Walmart) through their various investment vehicles.

#climatetech #microplastics #laundry #cleanwater #plasticfree

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