It started with Lucy: cultivating meat from living organisms with Paul Bevan at Magic Valley

What if you could enjoy real meat without the guilt and environmental impact of animal slaughter? Discover how Magic Valley, a pioneering cultivated meat company, is making this concept a reality in our engaging conversation with vegan entrepreneur and founder Paul Bevan. Learn about the fascinating process of cultivating meat, its potential to compete against traditional meat in terms of taste and health, and the immense possibilities for tailoring nutritional profiles.
 
We talk about the technical and commercial challenges of cultivated meat, the ethical and scalability issues surrounding the use of foetal bovine serum, and the roadmap to achieving price parity with slaughtered meat, the intricacies of scaling up production and the global market landscape, and much more.

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