Cut Through the Noise with Cut the Bull Campaign with Bruce Cobb

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Beef Quality Assurance isn't a new program, but a new partnership with Certified Angus Beef is working to give cattle producers the credit they deserve with consumers. Miranda Reiman chats with CAB's Bruce Cobb about the ways this could help cattlemen.

They discuss: 

• The heritage of cattle care and how consumers want to know about it.
• Consumer expectations.
• They ways CAB helps bridge the gap.
• How producers can document their BQA certification.
• More

Visit cutthebull.info to share your certification to add to the story.

Thanks to this episode's sponsors Westway Feed Products.

Find more information to make Angus work for you in the Angus Beef Bulletin and ABB EXTRA. Make sure you're subscribed! Sign up here to the print Angus Beef Bulletin and the digital Angus Beef Bulletin EXTRA. Have questions or comments? We'd love to hear from you! Contact our team at [email protected].