1. EachPod

EP08: David Lord (Guidesly) — From Accounting to Adventure: Reinventing Outdoor Guiding with AI

Author
John Richmond
Published
Wed 23 Jul 2025
Episode Link
None


David Lord has built and exited tech companies for decades, but his newest venture is pure passion. After years chasing trout, he created Guidesly—a Buffalo-born platform that equips 1,500-plus outdoor guides with AI tools and marketing muscle so they can focus on delivering the “magic moment” for anglers. Sitting down with host John Richmond, David unpacks the $50 billion guiding industry, explains how the 43North accelerator helped anchor Guidesly in Western New York, and shows why a strong culture and clear accountability still beat raw enthusiasm.

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