The Rule of One
- Author
- Sandy & Jeni
- Published
- Tue 21 Mar 2023
- Episode Link
- https://share.transistor.fm/s/47da1bcf
Oftentimes, when people are struggling to succeed in their business, they’ll give in to the temptation to pile on new offers, instead of nurturing their existing offer.
Our mission for this episode is to dispel the myth that you need more than one offer in your business in order to land success.
You don’t want to be the dollar store of online business, but rather hone in on one scalable online offering. This week, we break down the importance of resisting the temptation to offer multiple offers and share the value of having a highly curated business with just one offer.
Tune in to find out where the majority of your attention should lie, how to iterate and optimize your offer, and where to channel the urge to create new things. Simplicity breeds success and this week, you’ll find out why!
Here’s a sneak peek of what we discuss:
- Why it’s important to resist the temptation to offer multiple products/ services.
- The value of having a highly curated business with just one offer.
- Why people tend to add new offers, rather than grow their audience with an existing offer.
- How to iterate and optimize your single offering.
- Where to channel the urge to create new things.
- Your primary job as a thought leader, expert, and creator.
- How much time you should spend marketing your business and why.
- The importance of consistently sticking to a single marketing strategy.
- How simplicity creates success.
JOY : Apple AirPods Max
HUSTLE: Free Training: The 11 Things You Must Stop Doing Today To Become a 6-Figure Creator
Resources:
This podcast is brought to you by the Marvelous online teaching platform.
Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.
