Tempting & Trending Tactics (that don't work)

What’s the difference between strategies and tactics? This episode unpacks the difference between the two, the appropriate place for both and offers listeners a way forward to get the most out of marketing. 

Learn to identify the business-dangers of jumping between tactics and the power of staying aware of which ones are working for you and your business. 

We also discuss the simple marketing strategy we teach to all of our clients, with suggestions on how to implement it, how to figure out and commit to your goal-based strategy. 

By the end of this episode you’ll understand that the tactics matter a heck-of-a-lot less when you have an overall strategy that you’re implementing. 

Here’s a sneak peek of what we discuss:

• Identify the difference between strategies and tactics.
• Examples of tactics and what it’s like to run a business when you are jumping between them.
• The first thing you want to decide when you are running a business.
• How the ability to say no, based on a strategy, will mitigate overwhelm. 
• The appropriate approach to tactics. 
• The strategy we teach to all of our clients and why it’s the best fundamental strategy to have in place
• Backing away from the belief that we have to fill every moment with marketing.
• Why people overcomplicate business. 
• Understanding that when people start to sell you a tactic, they are probably on their way out.
• Why many different strategies will do the job.

Joy: Ultra-Processed People

Hustle: VISIBLE Coaching Program

Resources:

• Submit your business for the Audience Audit series
• The LUMINARIES Coaching program
• AndShe Coaching Instagram

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