Our Rebranding Confession

We’ve finally recorded the episode we have talked about doing for years. Today, we get raw and real with our listeners about the daunting process we underwent when deciding to rebrand our software company. 

We dive into the general concept of rebranding, share the details behind what ultimately led to the decision to change our name, and tell you about why rebranding is simultaneously amazing, problematic, and well, complicated.

We share our perspectives on how not to go about a big change like this, how truly troublesome cancel culture can be and how it impacted our decision-making process. Your rebranding will almost always be faced with two sides; one rooting for you and one not and it’s imperative that you think about what you are willing to do to bring about change. 

So, if you are on the precipice of taking on a rebranding of any sort, make sure you don’t skip this episode where you will hear about our experience and rebranding regrets. 

Here’s a sneak peek of what we discuss:

• We talk about what happened in our DMs in 2020.
• The complexity behind the changing of our name.
• Why, in retrospect, we should not have rushed this process.
• How we dealt with external pressures to change our rebranding. 
• A confession of our rebranding regrets. 
• How we decided on the name Marvelous.
• Why we are all about calling in rather than calling out: the toxicity of cancel culture. 
• Why this was more than just a name change for us.
• 2023: how and why we decided to be honest now and tell our story. 
• How we would do things differently if we had the chance.

Joy: The Society of Shame

Hustle: Typeshare App

Resources:

• Join our Luminaries LIVE cohort Fall 2023
• VISIBLE Coaching Program