45: Ethical Approaches for Persuasion and Influence featuring Bas Wouters

In the digital age, online influence has become a powerful tool for businesses, marketers, and individuals alike. The ability to persuade people to align with your perspective and agree to your requests is a skill that can lead to success in various domains. In this episode of the Anatomy of Money podcast, I spoke to Bas Wouters about the intricacies of online influence, and the importance of ethical practices and behavioral design.

Bas is an expert in the field of persuasion and behavior design. He is the author of the Dutch bestselling book 'Online Influence'. Additionally, he is the founder and CEO of the Online Influence Institute.

With his online lead generator Keukenplaats.nl, he disrupted the kitchen industry and generated millions in turnover. He is the only one in the world who can rightfully call himself a Cialdini Method Certified Trainer and a BJ Fogg Certified Tiny Habits coach.

He has coached and trained hundreds of professionals worldwide to increase their offline and online success. His mission is to help people and companies reach a higher level of performance by teaching them to apply the principles of persuasion and behavior design.

In this episode you'll learn: 

• How to Maximize Online Influence through Persuasion and Design
• The Three Types of Ethical Influence
• The Influence of Choice Architecture on Decision-Making
• The Power of Creating Engaging Experiences by Triggering System One
• Influential Online Prompts for Better Decision-Making
• Ethical Approaches for Persuasion and Influence
• The Impact of Word Choice on Behavior
• The Power of Ethical Persuasion in Marketing

Don't miss this opportunity to gain invaluable insights into online influence, persuasion, behavioral design, and ethical practices. Join us for a riveting conversation that will transform the way you approach influence in the digital age. Tune in now and unlock the potential for success in every endeavor!

Follow along with Bas Wouters: Website, LinkedIn

Buy Bas Wouters Book: Online Influence

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Visit Deborah's Website for more information on working together HERE

Download Deborah's free book, Turn On Your Tap HERE to create more ease, abundance, vitality and joy in your life and business using EFT (Emotional Freedom Technique) Tapping.

Reach out to Deborah at: [email protected] for more information about how you can work together!