"RUSS - ON THE RADAR FREESTYLE"

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In this Notorious Mass Effect segment, Analytic Dreamz explores Russ’s 2025 album W!LD, a transformative project blending introspection and gritty rap. With 35M+ career sales and full ownership of his masters, Russ’s indie model shines via TuneCore’s six-figure weekly payouts. Analytic Dreamz breaks down W!LD’s streaming surge, sold-out vinyls, and 30% Shazam spike from TV syncs. With a global tour and acting debut ahead, Russ’s DIY approach redefines success. Discover how W!LD’s symbolic artwork and viral TikTok traction cement his influence in modern rap.