Grace Pickering: The Impact of Display & Merchandise

We are back for another episode, and this week we are joined again by Grace. Listen as she talks with Steve about why display is vital in retail and how consumer buyer behaviour affects where we place our beds! Plus, find out how printing in-house has been a game-changer for our display!

00:00 Intro

01:35 Why Steve love’s merchandise 

03:20 Graces favourite parts of display & the theory behind it

07:55 Store layouts - why they are all different 

10:57 How we educate customers through display

13:30 Why good display & the right product has a big impact on sales 

15:25 How Grace decides what to put on our windows

16:37 Merch is also all about the senses

18:10 In-house print, how we use it & the advantages

22:29 Quickfire Questions 

27:35 Tip of the week

28:49 Steve’s Bed Knob Award

31:05 Outro

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