Ken Weber on Branding Democrats and Taking Back the Narrative

In this week’s episode, host and NewDEAL CEO Debbie Cox Bultan speaks with Ken Weber, who, along with his son Daryl Weber, co-authored the new book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies. Ken talks about the difference between marketing and branding and the need for Democrats to look ahead and build a lasting brand around values and policy ideas rather than individuals within the party. Tune in to learn more about Branding Democrats, including how Democrats can take back terms and phrases that the right has co-opted and engage in meaningful storytelling that connects with voters.