The Sunk Cost Fallacy is Costing You A Fortune | Ep. 405

So, big news...I'm gearing up for a major speech alongside the legendary Tom Bilyeu. No pressure, right? 

Been grinding on this 40-minute talk since November, putting in over 80 reps. 

But guess what? 

A lightbulb moment hit, and I realized it could be even better. 

Cue the sunk cost fallacy...a trap we all fall into. 

Sometimes you need to let go in order to embrace greatness. So spoiler alert: I'm diving back in and rebuilding this speech from scratch. 

It's a tough call, but hey, that's the pursuit of excellence for you.

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