Raw Steel. Real Strength. Made in Vegas.

We’re pulling back the curtain on what it really takes to build the best damn gym equipment in the world—right here in the USA.

In this episode, Phil sits down with Tony, the force behind our new Las Vegas production facility. From machinery installs to handpicked crew, they dive into what it takes to build a high-performance operation from scratch—and why it matters.

This isn’t about shifting everything stateside. It’s about raising the bar everywhere. Faster lead times. Tighter quality control. Smarter scaling. More control over what we deliver—and how fast we deliver it.

American Barbell’s legacy spans continents. But this? This is a new chapter—and it’s built different. Let’s go.