Why every brand needs its legends and lore
- Author
- American Marketing Association
- Published
- Wed 11 Jun 2025
- Episode Link
- https://ama-marketing-and-with-bennie-f-johnson.simplecast.com/episodes/why-every-brand-needs-its-legends-and-lore-gBKlRtNs
Jen Martindale EVP, Marketing and Communications of the Chicago Cubs joins AMA's Bennie F. Johnson to talk about why we need to revere the past while finding new ways to celebrate the future, the necessity of a fan vibe check, and why every brand needs its legends and lore.
