Trust, Credibility, and Service
- Author
- Dr. Leonard Berry, Bennie F. Johnson
- Published
- Fri 22 Dec 2023
- Episode Link
- https://ama-marketing-and-with-bennie-f-johnson.simplecast.com/episodes/trust-credibility-and-service-n_ckqsCR
Dr. Leonard L. Berry, Distinguished Professor of Marketing, Regents Professor, and the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University, joins AMA’s Bennie F. Johnson to talk about building trust through marketing, service in innovative ways, and the value of organizational generosity.
