The strategy of brand, why brand is more than the logo, and understanding the company business.
- Author
- Bennie F. Johnson, Dan Csont
- Published
- Wed 02 Oct 2024
- Episode Link
- https://ama-marketing-and-with-bennie-f-johnson.simplecast.com/episodes/the-strategy-of-brand-why-brand-in-more-than-the-logo-and-understanding-the-company-business-9BLqhwF0
Dan Csont, Chief Marketing Officer of Corpay, joins AMA's Bennie F. Johnson to talk about the strategy of branding, executive partnerships, and the importance of understanding the business of the company.
