Strategic Intent and Driving Enduring Change
- Author
- Dr. Sylvia Long-Tolbert, Bennie F. Johnson
- Published
- Wed 24 Apr 2024
- Episode Link
- https://ama-marketing-and-with-bennie-f-johnson.simplecast.com/episodes/strategic-intent-and-driving-enduring-change-NQF_ywHm
Dr. Sylvia Long-Tolbert, the Founder of Know More Marketing, joins AMA’s Bennie F. Johnson to explore why a mental model can help transform old brands into new ones, the need to integrate data into our work, and the incredible power of empathy.
