Shoes as Entertainment, Brand Personalities, and Being the CMO
- Author
- ama, marketing, business, boston college, product marketing, branding, personalities, CMO
- Published
- Wed 24 Jul 2024
- Episode Link
- https://ama-marketing-and-with-bennie-f-johnson.simplecast.com/episodes/shoes-as-entertainment-brand-personalities-and-being-the-cmo-paQqX8LH
John Fisher, Senior Lecturer in the Marketing Department of Boston College’s Carroll School of Management, joins AMA's Bennie F. Johnson to talk about why shoes are now entertainment, running as a sport, brand personalities, and the importance of being the CMO.
