Moments of aha, creative destruction, and applying the so what
- Author
- American Marketing Association
- Published
- Mon 31 Mar 2025
- Episode Link
- https://ama-marketing-and-with-bennie-f-johnson.simplecast.com/episodes/moments-of-aha-creative-destruction-and-applying-the-so-what-tl1JZ5jE
Marcus Collins, author of For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, joins AMA's Bennie F. Johnson to talk about finding those aha moments, the value of creative destruction, and why we need to show up, know the text, and have an opinion.
