Lena Petersen, Chief Strategy Officer, Sugar23
- Author
- American Marketing Association
- Published
- Wed 11 Jun 2025
- Episode Link
- https://ama-marketing-and-with-bennie-f-johnson.simplecast.com/episodes/lena-petersen-chief-strategy-officer-sugar23-sPtvzdFz
Lena Petersen, Chief Strategy Officer of Sugar23 joins AMA's Bennie F. Johnson to talk about why entertainment is everywhere, the need to align with the communities we want to connect with, and why more storytelling is what’s needed today.
