Finding connective threads, understanding perceptions, and how tourism can change lives.
- Author
- Leah Chandler, Bennie F. Johnson
- Published
- Wed 02 Oct 2024
- Episode Link
- https://ama-marketing-and-with-bennie-f-johnson.simplecast.com/episodes/finding-connective-threads-understanding-perceptions-and-how-tourism-can-change-lives-BRuGtXFA
Leah Chandler, Chief Marketing Officer of Discover Puerto Rico, and AMA's 2024 National Nonprofit Marketer of the Year, joins AMA's Bennie F. Johnson to talk about why we need to find connective threads in our work, the value of understanding perceptions, and how tourism can change lives.
