Difference between the map and terrain, deeply understanding people, and why marketing is about humanity.
- Author
- Paul Frampton, Bennie F. Johnson
- Published
- Wed 19 Feb 2025
- Episode Link
- https://ama-marketing-and-with-bennie-f-johnson.simplecast.com/episodes/difference-between-the-map-and-terrain-deeply-understanding-people-and-why-marketing-is-about-humanity-5kHF4isa
Paul Frampton, Global President of Control vs Exposed (CvE), joins AMA's Bennie F. Johnson to talk about the difference between the map and the terrain, deeply understanding people, and why marketing is about humanity.
