Broad role of the CMO, unlocking challenges, and understanding the business
- Author
- American Marketing Association
- Published
- Mon 31 Mar 2025
- Episode Link
- https://ama-marketing-and-with-bennie-f-johnson.simplecast.com/episodes/broad-role-of-the-cmo-unlocking-challenges-and-understanding-the-business-hA78bhj1
David Edelman, author of Personalized: Customer Strategy in the Age of AI, joins AMA's Bennie F. Johnson to talk about the role of the CMO, why we need to unlock challenges, and most of all, understand the business.
