Disrupting the market with Lachlan McDonald

In this episode, we sit down with Lachlan McDonald, General Manager at Kress Australia, as he discusses the challenges and triumphs of launching a new brand in the competitive outdoor power equipment market. 

Kress Australia, a sustainable alternative to petrol-powered tools, has already gained traction with nearly 100 dealers across Australia. Lachlan emphasises the importance of building trust and strong relationships with both dealers and commercial landscapers. 

The conversation touches on the significance of engagement and proactive support for stakeholders. Lachlan shares insights on the ethical and environmental impact of their products, aligning with global trends in electrification. He also discusses the importance of effective communication and listening to stakeholders to achieve success. 

Connect with Lachlan:

LinkedIn: https://www.linkedin.com/in/lachlan-mcdonald-94240751/

Website: www.kress.com/en-au

Website:

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