#71 - Malte Ubl // CTO @ Vercel

Learn about the future of front-end with Malte Ubl (CTO at Vercel). Malte is the creator of JSConf.eu and has extensive experience in engineering teams on projects like Wiz (the front-end framework Google still uses in most of their consumer apps) and Google Search (Desktop). Now he is at Vercel - mainstreaming the tools and techniques common in BigTech - to other tech companies.
Listen to find out:

• The CTO Role: how he balances ⚖️ Product 💡 and Engineering 🔧


• How to decide on a front-end stack - from frameworks to languages 👀


• Where most Engineering A/B🧪 tests fail


• The tech stack at Vercel

Listen here

BROUGHT TO YOU BY: Digtl

Digitl
Digitl, an independent technology provider with a focus on marketing technology and cloud, can help. They offer services on Google Cloud, AWS, and Azure, and provide licenses for SearchAds360, Display&Video360, CampaignManager360, and Google Analytics 360. They specialize in projects such as Google Analytics 4 Migration, Marketing Mix-Modeling, Attribution, Predictions via ML/AI, CDP, Data Infrastructure, DWHs/Data Mesh concepts and implementation and Retail Media.

But what sets Digitl apart is their commitment to professionalism, quality, and optimal technical first-party data infrastructure for all sizes of businesses.

With their remote work culture, they are always available to provide support, no matter where you are. Contact Digitl today for a free first evaluation and quick audit of your Google Analytics implementation. You'll receive valuable feedback on your data infrastructure. Visit digitl.net or digitlcloud.com for more information.