#3 Contour Lab with Christina Hadinoto

In this week’s episode, I spoke with Christina Hadinoto, founder of Contour Lab, a fashion tech startup based in Antwerp. Their product is a digital shopping assistant that uses AI to help you find clothes that match your body type and preferences, just like a human shopping assistant would do in a real store.

I first met Christina when we both participated in an incubator organised by Impact Shakers in collaboration with BeCentral, Elle Magazine, and Google. This was in January 2023; she was just at the beginning of her journey and was still working on closing her first paid customer.

Then I saw her pitch at SuperNova in March 2025, and I was amazed by the results she had achieved since I’d last seen her. Some major names appeared on the customer slide, she had strong data about the impact of her product, and she’d just closed a funding round. They’re now a team of five. When I saw that, I knew I had to get her on the show to share the story of how she got to where she is now.

Keep listening to find out how she found a technical cofounder despite not having a network to draw from, how she managed the shift from the corporate world to entrepreneurship, what it was like to enter a market as an early visionary before the world was ready for her solution, the impact she aims to have within the fashion industry globally, and her passionate call for more female entrepreneurs and investors.

Resources
Co-Founder matching from IMEC iStart
Lovable, the app building tool mentioned

Chapters

00:00 Introduction to Christina and Contour Lab

06:25 The Impact of Contour Lab on Fashion and Mental Health

12:54 Finding Co-Founders and Building the Team

19:33 Overcoming Fundraising Challenges

24:57 Scaling and Market Opportunities

29:38 The Role of Support Programs in Entrepreneurship

32:45 Lessons Learned and Mindset Shifts

36:29 Future Ambitions and Advice for Founders