Host-Read Ads 91: How to Successfully Track Your Podcast Campaign

TWiT CEO Lisa Laporte reveals the shocking truth about podcast advertising measurement: 80% of actual engagement goes untracked without proper attribution tools. Learn the four essential strategies every advertiser needs to successfully measure podcast campaign performance, from pixel-based tracking to post-purchase surveys.

Host: Lisa Laporte

Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads

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