We talk a lot about links in press releases at Business Wire. Why?
Because links are important signposts for both readers and search engine robots. They can help with your page rank, drive traffic to your website, amplify your message and help increase engagement and understanding.
In this edition of the All Things Press Release podcast, our EON Product Manager Joseph Miller shares insights about how links work and why it’s important to be judicious about their inclusion in press releases.
Please take a listen and let us know what you think.
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