All Things Press Release

Getting your press release into Google News is a priority for those who issue press releases.  While we go to great lengths behind the scenes to ensure that happens, the structure of your press relea…

Great press releases start with great headlines.  More and more press release writers are learning that a great headline is not only about being catchy, but also about applying SEO best practices in …

We talk a lot about links in press releases at Business Wire.  Why?

Because links are important signposts for both readers and search engine robots.   They can help with your page rank, drive traffic…

Timing is everything, especially when press releases go global, says Marianne Pohl, an editor in Business Wire’s London newsroom.

All Things Press Release launches a “Going Global with Your Press Rel…

Latching  onto a timely news hook and  adding a great photo to your press release can be the key to online traction and increased sales.  That’s what happened with the launch of www.myHeinz.com, a we…

What’s the best way to publicize an event with a press release?

Turn it into an advisory.    That’s the advice of Business Wire’s Bill Mikulak, Senior News Editor out of our Los Angeles office.

Bill,…

Should you add Twitter to your press release?  A  better question might be:   why not?

How to do it is covered in today’s All Things Press Release podcast from Business Wire’s Global Operations Manag…

In today’s All Things Press Release podcast, Business Wire editor Lori Bailey in our Miami newsroom  gives the ‘thumbs’ up’ to becoming a “true media resource” in your press releases.

Lori, who prett…

The All Things Press Release podcast continues with press release tips suggested and presented by Business Wire’s highly trained newsroom editors.

Business Wire employs more than 200 editors worldwid…

Truly one of the most oft-asked questions we get from professional and newbie communicators alike is: How Much Does it Cost to Send a Press Release?

While we don’t pretend to be objective about our p…