To Set Your Heading, Get Your Position
- Author
- Bill Threlkeld
- Published
- Mon 11 Sep 2017
- Episode Link
- https://allthingsmarketing.libsyn.com/to-set-your-heading-get-your-position
Marketers talk a lot about positioning. But what does "positioning" as it relates to a product or service really mean? In this podcast, I cover what positioning is, and what it isn't. Spoiler alert: Positioning is not something you do to a product or service!
