Start Building a Blueprint for 2023

Since we've entered 2023, I have to ask, have you already created your marketing plan and tactical strategy? If you haven’t, this first episode of 2023 is for you. My guest, Kip Knight, discusses everything you need to consider while building out this plan. Listen in even if you have your plan set since it’s still early enough in the year for you to make changes!

Top reasons to listen to the entire episode:

1. Marketers must feel comfortable talking numbers with the CFO and talking strategy with the CEO and Board
2. Check alignment with executives and other teams - what are key metrics, what are you held accountable for?
3. You have to be empathetic and sympathetic as you're trying to persuade people to do something different.

Full Show Notes Here!

Connect with Kip Knight

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