Maniacal About Data with Helen Baptist

Did you know that a C.E.O. is responsible for managing three pipelines: investors, net new logos, and retention? All these components must be present in the go-to-market strategy. Stay tuned if you are ready to understand your swim lanes and their handoffs from marketing to sales to customer experience. 

Top reasons to listen to this episode:

1. There are three pipelines a CEO must manage: Investors, net new logos, and retention. And all of these components must be present in the go-to-market strategy
2. Understand your swim lanes AND the handoffs between them, from marketing to sales, sales to CX, etc.
3. Look at your customers who churned, understand why, and use that information to help drive your go-to-market strategy from the front end
4. Don’t lose sight of why your customers came to you in the first place

Full Show Notes Here!

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