Frenemies: The New (Old) Way to Drive Revenue

Does your sales team feel threatened by partners? Or do you think partners shouldn't be feared or perceived as competitors? Like our guest, Charla Session-Reed, you may view the partnership as a strategy. Charla’s goal is to create marketing strategies with partners, so stay tuned...

Top reasons to listen to the entire episode:

1. Companies can leverage partner and channel programs during a downturn or recession for expansion, especially into areas where they don't yet have a presence. 
2. Rather than being feared or considered competitors, partners should be considered an extension of your sales team.
3. Consider a partner as an extension of your sales team rather than a competitor.

Full Show Notes Here!

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