Evolving for Execution Excellence with Anand Akela

When did you last sit down to look at your GTM strategy? Maybe it is time to make some slight changes. Today we are talking to Anand Akela about the evolution of his go-to-market strategy, playbook, and how it will continue to evolve in the future. 

Anand Akela is a seasoned product marketing executive leading the GTM strategy, Product and Solutions Marketing at Nutanix. Before joining Nutanix, Anand was VP of product marketing at Tricentis. Earlier, Anand worked at CA Technologies, AppDynamics, Oracle and HP in various product marketing, product management, and engineering roles.

Top reasons to listen to this episode:

• What Go to market strategy means for Anand (2:21)
• The complexity of filling the gaps in a go-to-market playbook (10:12)
• Using functionality and value to develop your go-to-market strategy (20:45)

Go-to-market strategies are not one-size-fits-all, and you will likely need to tweak and evolve your playbook as your company grows. Anand's story is an excellent example of how he has learned from his successes and failures to create a GTM strategy that works for his business. If you want help creating or refining your go-to-market strategy, reach out to us – we would be happy to learn more!

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