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This Week in Fitness: Presidential Test Returns, Crunch Expands, Xponential Sells Brands

Author
Krissy Vann
Published
Fri 01 Aug 2025
Episode Link
None

This Week in Fitness delivers the top fitness business headlines in under 5 minutes with host Krissy Vann. In this episode:

– President Trump reinstates the Presidential Fitness Test and revamps national fitness council
– Brian Hibbard’s Fitness Ventures invests $75M to expand Crunch Fitness in Portland
– Eight Sleep’s Alexandra Zatarain leads launch of Hot Flash Mode and Women’s Sleep Initiative
– CityPickle founders Mary Cannon and Erica Desai announce Times Square flagship and HQ
– VASA Fitness opens new Colorado Springs gym with cold plunge, led by CEO Rich Nelsen
– Xponential Fitness COO Tim Weiderhoft partners with Morrow Hill for real estate strategy
– CEO Mark King announces Xponential’s divestiture of CycleBar and Rumble to Extraordinary Brands
– Gold’s Gym celebrates 60 years with new clubs in Austin and Los Angeles, and HYROX partnership
– Life Time CEO Bahram Akradi expands access to AI wellness tool L•AI•C via free app

Stay fit, stay informed, and keep your fitness business in shape.

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