This Week In Fitness: Oura Acquires Sparta Science, Peloton Updates, PureGym’s $121M Blink Deal

Welcome to "This Week In Fitness", where we crunch the top fitness business headlines—all in under 5 minutes! This week, we’re covering:

1. Peloton's Leadership Change – Peloton appoints Peter Stern, former Apple executive, as CEO and President, set to lead the company from January 2025.

2. Oura Acquires Sparta Science – Oura bolsters its B2B platform, Oura Teams, by acquiring Sparta Science to enhance population health data and analytics.

3. PureGym Acquires Blink Fitness Assets – PureGym secures Blink Fitness assets for $121 million, expanding its footprint in New York and New Jersey.

4. Strong Pilates U.S. Expansion – Strong Pilates announces aggressive growth plans with 77 new U.S. locations, including studios in Texas, California, and Florida.

5. Hyperice Normatec Elite on TIME’s Best Inventions List – The Normatec Elite recovery device by Hyperice is named one of TIME’s Best Inventions of 2024 for its innovative recovery features.

6. ACSM Top Fitness Trends for 2025 – The American College of Sports Medicine unveils 2025’s top fitness trends, led by Wearable Technology and Mobile Exercise Apps.

7. New Research on Exercise & Brain Health– A recent study links physical activity to cognitive benefits lasting up to 15 days, highlighting the mind-body connection.

Stay informed on the latest industry shifts and what they mean for the fitness business!

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#fitnessbusiness #fitnessindustry #peloton #ouraring #blinkfitness #puregym 

Chapters:

00:00- Intro
00:15- Peloton's Leadership Change
00:44- Oura Acquires Sparta Science
01:22- PureGym Acquires Blink Fitness Assets
01:56- Strong Pilates U.S. Expansion
02:32- Hyperice Normatec Elite on TIME’s Best Inventions List 
03:09- ACSM Top Fitness Trends for 2025
03:42- New Research on Exercise & Brain Health