This Week in Fitness: Nike Targets Gen Z, Crunch 9/11 Stair Climb, Therabody x Josh Allen, Rick Caro

In this week’s episode of This Week in Fitness, Krissy Vann breaks down the top stories shaping the fitness business world in under five minutes.

Stories featured:

• Nike Reintroduces “Just Do It”
  Launches the Why Do It? campaign aimed at Gen Z athletes, reframing greatness as a series of choices in a social media-driven era.
• Crunch Fitness 9/11 Stair Climb
  CR Fitness Holdings hosts its annual event honoring first responders, inviting members and non-members across 80+ gyms.
• Universal x Sudor Partnership
  Expanding Own Your Goals app with a creator-first model, backed by a 94% subscriber retention rate and positioned within a $480B creator economy.
• Therabody Names Josh Allen Performance Advisor
  Buffalo Bills quarterback and early investor joins as Performance Advisor, bringing his recovery routine into product development and national campaigns.
• Remembering Rick Caro
  Industry pioneer, founding leader of the Health & Fitness Association, and Hall of Fame inductee leaves a lasting impact on the modern health club sector.

Stay fit, stay informed, and keep your fitness business in shape.