This Week in Fitness: NASM Strategic Board, 24 Hour Recovery Rollout, Life Time x FitVine

This Week in Fitness is where host Krissy Vann crunches the latest fitness business headlines—in under 5 minutes. 

From GLP-1 breakthroughs and recovery investments to strategic board moves and lifestyle-driven brand plays, we break down what’s actually moving the needle in fitness this week:

-NASM announces the formation of a new Strategic Advisory Board led by Mark Mastrov and Neal Spruce
-24 Hour Fitness rolls out Recovery24 and Premium Fit24 to elevate the in-club experience
-Novo Nordisk partners with Hims & Hers, LifeMD, and Ro to expand Wegovy® access via telehealth
-Aon releases GLP-1 impact study showing a 44% reduction in cardiovascular hospitalizations and improved cost trends
-Life Time names FitVine Wine the official sponsor of Life Time Pickleball
-Strava and Wellness Pet Company launch the Minutes That Matter Challenge to promote movement with pets during Mental Health Awareness Month

Stay fit, stay informed, and keep your fitness business in shape.

00:00- Intro
00:14- NASM announces the formation of a new Strategic Advisory Board
00:40- 24 Hour Fitness rolls out Recovery24 and Premium Fit24 
01:05- Novo Nordisk expands Telehealth access to Wegovy
01:37- Aon releases GLP-1 impact study 
02:19- Life Time partners with FitVine Wine 
02:44- Strava Partners with Wellness Pet Company l

#fitnessbusiness #fitnessindustry #fitnessnews