This Week in Fitness: Life Time Expands MIORA, NikeSKIMS Drops, UFC GYM Grows Globally
- Author
- Krissy Vann
- Published
- Thu 27 Feb 2025
- Episode Link
- None
Welcome to This Week in Fitness, where Krissy Vann crunches the latest fitness business headlines all in under five minutes.
Here’s what’s making news this week:
🔹 Life Time Reports Strong Financials & Expands MIORA – Revenue hit $2.621 million, up 18.2%, with record membership retention. The new Evanston club becomes the second location to offer MIORA Performance & Longevity Clinic.
🔹 Technogym Introduces Healthness – The new AI-driven fitness approach tailors personalized training programs for muscular strength, cardiovascular endurance, and cognitive function.
🔹 The Fitness Technology Summit Heads to Europe – The event debuts in London on June 24, 2025, gathering leaders from David Lloyd Clubs, PureGym, The Gym Group, and Third Space to discuss the future of fitness technology.
🔹 UFC GYM Expands to 42 Countries – The brand will open 45+ locations worldwide, including its first in Pakistan and Indonesia, and launch Brazilian Jiu-Jitsu studios alongside a 20-week MMA training program.
🔹 Crunch Fitness Enters India – The company will open at least 75 gyms as it expands beyond its existing presence in Australia, Canada, Portugal, and Spain.
🔹 ABC Trainerize Academy Launches – A new education platform for personal trainers, offering structured courses on business growth, sales, and online coaching.
🔹 Pvolve Expands Women’s Health Programming – The company brings on a Head of Medical Affairs and launches new programs focusing on menopause, fertility treatments, and pelvic floor health.
🔹 Nike & SKIMS Introduce NikeSKIMS – The new activewear line blends Nike’s performance innovation with SKIMS' body-inclusive design, launching in the U.S. this spring.
🔹 Matrix Fitness Partners with Luxury Hotels – A new collaboration with the International Luxury Hotel Association aims to enhance fitness offerings in high-end hospitality spaces.
Stay fit, stay informed, and keep your fitness business in shape!
#fitnessbusiness #fitnessindustry #fitnessnews
