The Fitness Business Forecast: 2025 Capital Trends, AI ROI, GLP-1 Disruption & Global Growth

Where is capital flowing in the fitness industry in 2025? In this special edition of The Fitness Business Forecast by All Things Fitness and Wellness—presented by ABC Fitness—host Krissy Vann leads a high-level conversation recorded on site at HFA 2025 in Las Vegas.

The roundtable covers the financial forces shaping the industry today and tomorrow, including:

• Where venture capital, private equity, and strategic investors are placing bets
• Whether AI is delivering measurable ROI—or just adding operational noise
• If Pilates and premium boutique fitness have reached saturation
• The impact of GLP-1 medications on member behavior and longevity-focused business models
• Global expansion: where brands like UFC Gym and Crunch are growing next—and why

You’ll also hear expert predictions on how operators can position themselves for long-term success amid economic uncertainty, regulatory shifts, and evolving consumer demand.

Featured Guests:

• Mo Iqbal, Chairman of SweatWorks & Chief Strategy Officer at ABC Fitness
• Mark Mastrov, Founder of New Evolution Ventures
• Lise Kuecker, CEO & Founder of Studio Grow
• Brian Anderson, CEO & Strategic Advisor for Fitness and Consumer Brands
• Matthew Janusek, Co-Founder of Escape Fitness & Co-Host of Lifts podcast (joins midway)

This is your essential financial briefing for the fitness industry in 2025.

Presented by ABC Fitness
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