Strength-Driven Fitness That Scales: MADabolic’s Franchise Playbook with Brandon Cullen

On this episode of The ATFW Podcast, Brandon Cullen, Co-Founder and Chief Concept Officer of MADabolic, joins host Krissy Vann to break down the business philosophy behind his strength-driven interval training franchise.

Brandon shares how his professional hockey background shaped MADabolic’s structured, performance-first approach—and why the brand was built to serve people beyond their sport, with a disciplined system that can carry them into their 40s, 50s, and beyond.

This conversation explores:

• The gap MADabolic fills between performance and mainstream fitness
• Why the brand intentionally avoids trends and “fitness as sport”
• How franchisees are scaling with consistency and discipline
• The challenges and opportunities in targeting the other 80% of the addressable market

Whether you're an operator, investor, or franchisor, this episode offers insight into building a brand that prioritizes strength, structure, and long-term strategy.