Marketing Muscle: How to Flex Your Brand in the Competitive Fitness Landscape with Alan Leach

In this episode, we have a special guest, Alan Leach, the dynamic CEO of West Wood Clubs based in Dublin, Ireland. With over 32 years of health club and sales management experience, Alan's expertise shines as he serves a remarkable community of 36,000 health club members across seven West Wood Club locations in Ireland and Bosnia.

Alan's journey in the fitness industry is truly awe-inspiring. From growing a club's membership from 700 to an astounding 3,100, establishing it as one of Europe's most profitable facilities, to becoming a sought-after speaker for fitness professionals worldwide, his dedication to promoting physical activity and advancing the global industry is unwavering.

In this episode, Alan delves into the exciting intersection of fitness and marketing. He shares his personal story of stumbling into sales, proving that sometimes the best things happen by accident. But it doesn't stop there. Alan imparts invaluable takeaways for industry leaders, revealing the keys to finding success in this ever-evolving landscape.

Join us as we unravel the secrets of fitness and marketing with Alan Leach, uncovering the strategies, insights, and personal anecdotes that will empower you to thrive in the industry. Whether you're a seasoned professional or just starting out, this episode is a must-listen for anyone passionate about the business of fitness and wellness.

Don't miss out on this enlightening conversation! Tune in now and get ready to elevate your fitness and wellness game with "All Things Fitness and Wellness.

Learn more about West Wood Club:
https://westwood.ie
 @WestWoodClubs  

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en 

#fitnessmarketing #fitnessbusiness #fitnessindustry #fitnesspodcast